Cello Conferences

Presentations

Kimberly Clark and Leapfrog: Understanding local attitudes to germs and hygiene across the globe.

What is considered normal when it comes to our relationship with, and approach towards, germs and germ protection?

This case study will tell the story of a research approach which helped Kimberly Clark understand deep-seated attitudes to germs across the globe using ethnographics, digital research and traditional groups across the world including Brazil, Russia and Korea.

Join us on a global journey to discover the differences between what people say, what they feel, and what they actually do when it comes to germs and germ protection.

Co-creating sexual health campaigns with healthcare professionals and Insight Research Group

How can healthcare professionals cut through and connect with sexually active young people in order to encourage earlier testing for HIV?

This case study highlights the potential value of innovative online research methodologies. Using an ‘e-village’ (co-created with Leith) Insight developed and refined a new public health campaign. In the face of some scepticism as to whether doctors would be willing and able to take part in online communities, Insight have shown that this is in fact a valuable way of maximising their creativity and contribution.

Learn how integrating online and traditional research can lead to more effective ways to engage clients, creative agencies, healthcare professionals and end-users in personal and public heath issues.

2CV: Developing the UK Government's ‘Change4Life’ anti-obesity campaign

How can a government effect a shift change in entrenched national attitudes to diet and lifestyle?

Hear the story behind the Change4Life social marketing campaign; aimed at reducing endemic obesity within the UK. After conducting the initial exploratory insight research using an ethnographic methodology, it became clear that a traditional messaging campaign would be inappropriate. Instead 2CV recommended creating a more inclusive ‘movement for change’, which became Change4Life.

Witness how this crucial campaign has created a shift in the way governments approach social marketing communications.

See Me Scotland, The North West Public Health Observatory, CELLO mruk, Face and Leith: Different approaches to exploring mental health insight across Scotland and the North-West of England

What effect do lifestyle and the attitudes of those around us have on mental wellbeing and how can we best understand this?

See Me (a government funded organisation tackling the stigma attached to mental health conditions in Scotland) wanted to determine current attitudes amongst children and young people. A collaborative approach with Face and Leith helped identify sensitive attitudinal data for which the results which were frightening, emotional and revealing in equal measure. These insights have informed a comprehensive communications and media strategy for See Me Scotland.

The North West Public Health Observatory (NWPHO), based at John Moores University, Liverpool, needed to fill an identified gap in available data on aspects of lifestyle likely to impact on mental health. CELLO mruk built the largest ever research programme designed to fill these data gaps by examining aspects of wellbeing and lifestyle likely to impact on the public's mental health.

Discover how fresh thinking on methodologies can help penetrate even the most sensitive healthcare topics.

The MSI Consultancy: Fighting sleep deprivation.

Fighting sleep deprivation with The MSI Consultancy by thinking differently about “Insomnia”.

Persistent sleep deprivation (“Insomnia”) can have a devastating impact on peoples lives, and is far more common than people realise. GPs rarely believe a patient has “insomnia” and instead trivialise it to a sleep disorder that the patient creates for themselves through the lifestyle choices they make.

Conventional therapies such as sleeping pills provide a quick fix but do not help to correct the underlying sleep-wake cycle issues that persistent suffers have.

MSI helped their client to think differently about their opportunity for new products in sleep by helping them to identify patient situations where conventional sedatives are not enough.

Discover a fresh way to think about “Insomnia” and patient segmentation, and see for yourself the opportunity to go beyond existing treatments.